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Why Does This Website Feel Off?

Francis Ong

Creator of Why Does This Website Feel Off?

You know it feels off. I’ll show you why.

Your designer sent the link. It looks… fine. You may already be going back and forth on changes, but something still isn’t right, and you can’t quite explain what needs to change.

I offer independent, written website reviews for small-business owners deciding whether to approve, revise, or launch.

Get a website review

The OFF Review

Three checks on the website

  • Organization Can visitors tell what you do and where to go?
  • Focus Is the next step obvious?
  • Finish Does it look finished and work properly?

One check on the project

  • Access & Handoff Do you own the domain, hosting, and accounts your business runs on?

Two ways to start

Spot it yourself, or get a second opinion.

Free

10 Signs Your Website Is Not Ready to Launch

A free four-page checklist. It walks you through your site on desktop and on your phone — five signs about clarity, attention, and layout, five more about action, trust, and function, ending with whether you own the domain, hosting, and accounts your business runs on.

Get the free checklist

Launch offer — $99

A Written Website Review

A second set of eyes before you approve that website. I’ll tell you what’s stopping visitors from doing what you want them to do, which problems actually matter, and how to ask your designer for the fix. You get it as a written PDF, five business days after we agree on a start date.

The first three reviews are $99. The standard price afterward is $149.

See what’s included

A real review note

What a review note actually looks like.

A fictional business, so nobody’s real site is on display, but the review notes are real.

Fictional example
Purpose-built demonstration homepage used to illustrate a vague opening headline, competing action buttons, and unsupported trust badges.
1 Organization · Must revise
Vague opening

The headline and description don’t say what the business does or who it’s for.

2 Focus · Must revise
Competing actions

Five buttons that all look equally important, with no clear next step.

3 Focus · Useful improvement
Trust clutter

Badges with no proof to back them up.

See the full example with all six review notes →

Who this is for

Small-business owners reviewing a new or recently launched website. Most useful when you’re going back and forth on changes, approval is close, or something still feels off and you can’t name what it is.