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Why Does This Website Feel Off?
Before-you-approve checklist

10 signs your website isn’t ready to launch.

A free checklist you can go through in about ten minutes, before you approve or launch, so you can name what’s wrong while it’s still easy to change.

Five signs about clarity, attention, and layout. Five more about action, trust, and function. It ends with whether you actually control the accounts your business runs on.

4 pages Desktop & mobile Instant download 10-point self-check

Free, no email required.

What the checklist covers

The “Try the five-second test” callout and sign 1, “Visitors cannot immediately tell what you do,” with Ready / Needs revision / Not sure checkboxes — from the “Clarity, Attention, and Layout” section of the free checklist PDF.

From “Clarity, Attention & Layout,” page 2 of 4, an actual page from the PDF

01–05

Clarity, Attention & Layout

Checks whether visitors immediately understand what you do, and whether the page looks carefully planned, not crowded.

  • Headline that could describe any business in your industry
  • Crowded or uneven layout
  • 3 additional checks in the PDF
06–10

Action, Trust & Function

Checks whether visitors know what to do next, trust what they see, and whether you actually control the accounts behind the site.

  • Three buttons, no clear next step
  • No access to your domain, hosting, or website login. You’d depend on someone else to manage your own site
  • 3 additional checks in the PDF

Already gone through the checklist, or want someone else to do this for you? Get a written website review →